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About Us
The philosophy that drives our purpose.
Our Mission
"Innovating by building leading brands with a team of excellence committed to results, focused on satisfying clients and consumers."
Our Vision
"Feed with superior quality for a better tomorrow."
Our Values
Excellence
We execute every activity aiming to exceed our goals, delivering clear results with financial health.
Teamwork
We combine our efforts and talents to multiply results through open, coordinated work.
Passion
We keep a living enthusiasm in everything we do and in every field we move.
Integrity
We act with integrity and transparency every day, following our policies and rules, building trust in everything we do.
Our Products
A choice for every moment.
Explore our categories: canned tuna, frozen tuna, sardines and salmon.
Mazatún
El Dorado
Dolores
Dolores Premium
Mazatún
Dolores
Dolores Premium
Portola
Dolores
Dolores
Our Brands
Four brands, one commitment to quality.
As Mexican leaders in Tuna and Sardines, PINSA Comercial has 4 main brands to serve different consumers, with a wide product variety for every moment.
Pick a brand to read its story
Always by your side
"By your side, cooking for them"
Dolores
A brand that combines tradition with evolution; always by your side as an ally. The brand that understands you and that you can always trust!
Our story
With more than 100 years of history, Atún Dolores is a byword for tradition, trust and flavor on Mexican tables.
Our story began in 1918 in Monterey, California, and over more than a century it went through moments that shaped its character: from its arrival in Mexico in the 1950s to 1991, when PINSA acquired the brand and turned it into a pillar of its growth.
Since then, Dolores has never stopped evolving: we launched our Premium line in 2008, innovated with pouch packaging in 2012, introduced CupCan — the can with an easy-open lid and a spoon — in 2015, and expanded the portfolio with the frozen line in 2017.
Today, Dolores is Mexico's favorite brand: 44 out of every 100 cans of tuna sold in the country are Dolores. A story that keeps being written, can after can.
More like you
"I know them all"
Mazatún
Leading brand in Mexico's Pacific North. Shares qualities with its consumers, building a genuine bond. "More like you" is more than a slogan: it's an attitude.
Our story
Our story goes hand in hand with the development of the tuna industry in the port of Mazatlán, Sinaloa, today one of the most important fishing hubs in the country.
Although tuna fishing already had a track record in Mazatlán during the 70s, the real boom and consolidation of this activity in the region began in 1980 with the founding of Grupo PINSA, which established itself as a key player in the fishing industry.
The birth of the Atún Mazatún brand
As Grupo Pinsa consolidated, the initiative was taken to launch its own brand, and that is how Atún Mazatún was born in 1986.
The name came naturally: "Mazatún" is a clear tribute to its birthplace, Mazatlán, connecting the brand directly with the port's fishing tradition.
Mazatún has become the brand of tradition and trust for its consumers. With products such as canned tuna in water, ready-to-eat tuna salads and even fresh tuna medallions, it is far more than an excellent option for quick, easy and nutritious meals.
You're worth gold
"With your ingenuity, you fill the table with love"
El Dorado
Leader in the low-price segment. We celebrate the intrinsic value of women who, day after day, work hard to bring the best to their loved ones, making magic with limited resources.
Our story
At Atún El Dorado we have spent more than 35 years helping you work magic in the kitchen with the best tuna, so every meal is practical, delicious and full of care.
From breakfast to dinner, when you serve Atún El Dorado you give more than nutritious, quality tuna at the best price: you give moments worth their weight in gold, between laughter and family talk.
Mexican tradition
"The flavor that gathers the family"
Portola
A sardine brand with a traditional presence in the Mexican market. Authentic flavor for the recipes of always.
Life at Pinsa
This is where people make the difference.
Proud to be part of Great Place to Work since 2000, a certification that recognizes our commitment to well-being, trust and development of every collaborator. Being a GPTW is not just a badge: it's our way of working, growing and living as a team.
Great Place to Work
Certified since 2000
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Human Capital
The engine that drives our business.
We take care of people, develop talent and generate impact to grow sustainably. Meet our pillars.
Taking care of our people is taking care of what matters most, at work and beyond.
Our culture fosters listening, recognition and celebration.
Our people's growth is the engine of our business: training, mentorship and development.
We act with purpose, generating social impact, caring for the environment and making ethical decisions.
This is how we live our culture
This is how we live our culture
This is how we live our culture: every gathering, celebration and moment we share.
Culture isn't said
Culture isn't said, it's lived. Success is built with happy, motivated and united people.
Every experience strengthens our spirit and reminds us that working here is more than a job.
At Pinsa, we believe every talent is a seed
At Pinsa we believe success is built on the growth of our people. That is why we drive development and training programs that strengthen skills, awaken talents and open new opportunities for everyone.
ADN
Learn, Develop and Navigate.
Our trainee program for recent graduates who want to learn and leave a mark.
- A seedbed of young talent
- Real projects
- Mentorship from expert leaders
Your future starts here!
Pinsa Leadership Development
We shape leaders who inspire, drive and transform.
- Specialized training
- High-level mentorship
- Leadership with purpose
Here you don't just lead… you inspire the future.
Growing together
At Pinsa, your talent has a clear path.
- Career plans made for you
- Succession programs that open doors
- Real internal growth opportunities
Your future, our priority.
Skills that drive your future
We develop your potential to the fullest.
- Soft skills to inspire
- Technical skills to stand out
- Continuous training to grow without limits
Because talent is trained and success is built.
10
años ESR
ESR Distinction — 10 years of commitment
Socially Responsible Company
A recognition of our social responsibility as an ethical, committed organization focused on the well-being of our communities and environmental care. This distinction drives us to keep acting with awareness and generating positive impact beyond our operations.
"The ESR Distinction proves that at Pinsa what we say, we live: we are a company with real values and commitment."
What our people say
Lourdes Pérez
Executive Assistant
«Working at PINSA has been one of the best decisions I have made. After more than 20 years with this company, I can say that I feel at home here, always counting on the support of my colleagues and on the satisfaction of knowing that my work is valued.
I will always be grateful for the chance to belong to this great family, because they constantly find ways to motivate and support us, both personally and professionally.»
Miguel Jiménez
Operations Manager
«After 17 years at Grupo PINSA, I can say that what really sets this company apart are the opportunities it offers to those willing to learn, speak up and take on new challenges.
I have been fortunate to grow professionally, to take part in projects that made a real impact on the organization, and to work alongside enormously talented people I keep learning from every day.
PINSA has taught me that continuous improvement, innovation and teamwork are not just values we share, but a way of working and growing together.»
Alitzel Astudillo
KAE Walmart
«Handling an account like Walmart has pushed me to learn fast and to put ideas forward with confidence, and at PINSA I have always found the backing to do it. You are never left alone with a challenge here: there is a team behind you pushing with you and celebrating when things land.
What I value most is the trust. They have given me room to make decisions, to get things wrong and to try again, and that is what has made me grow both professionally and personally.»
Join the Team
We are looking for talent like yours.
At Pinsa we look for competitive, passionate, committed talent that wants to be part of a solid team.
Areas where you can join us:
- Sales & Commercial
- Product Innovation & Development
- Administration & Finance
- Human Capital
- Supply Chain
- Information Technology
Your next big challenge starts here.
Fill out this form and our team will get in touch with you.
Explore our LinkedIn and find your next opportunity with us.
Connect with usAt Pinsa we're always ready to listen and respond.
News
Our Recognitions
At Pinsa we present ourselves to the world proud of our principles and celebrate innovation. Effort and passion have translated into recognition from institutions and consumers.
Trusted Brands
Reader's Digest · 2018
For the fourth consecutive year, our Atún Dolores brand earned the "Trusted Brand" recognition granted by Reader's Digest. An award that represents the voice of consumers.
Star Package
AMEE · 2015
Contest organized by the Mexican Association of Packages and Packaging. Our CupCan won the "Safety" and "Innovation" prizes and the Food category award.
National Agri-Food Award
National Agri-Food Council
We received the National Agri-Food Award (PNA), the highest recognition in the food industry, for our quality standards.
TOTEM Award
AMPE · 2017
Dolores was recognized as Best Billboard Campaign in food and Best Outdoor Media Campaign by the Mexican Outdoor Advertising Association.
Our Group
We are part of Grupo PINSA.
Companies with integrated presence across fishing, processing, freezing, shipyards, hospitality and real estate developments.
